The World Cup concludes soon, the new round sports marketing war launches once again. Some news pointed out that after Li Ning becomes the Chinese badminton team assigns to equip the sponsor, in the near future is the expression to the badminton ultra league tournament will expand the investment; But the second half of this year An Tajiang signs a treaty the NBA giant star, strengthens the superiority in the basketball aspect; Step expressed especially will sign a treaty the FA Premier League joint team Birmingham, will take its own movement thing sponsor, the global counted by the 100 million audience will play a match when the Birmingham football team will see especially the step brand sports attire ......The sports resources rob the war to be increasingly fierce. But speaking of the Chinese independent movement brand, the market is very big,first baby doll, the large-scale sports event resources are actually limited,first baby doll,（Related Articleshomemade star wars kids costumes Cotton and kapok price increase scope 260% Zhujiang Delta clothing）, and is facing with Nike, Adidasi and so on international giant contends with the aspect, just happens to meet the sports year which this year the World Cup and the Asian Games collide, do the domestic brand how conformity relatively scarce sports resources, become king of the sports marketing?
* movement profession observer Zhang Fasong
Must fight the protracted war
Carries on to the sports event robs, is not the blind investment, is also not pure hits one time the advertisement, the brand sports marketing is a protracted war, forms the dissemination through many sports events the continuous nature. In the repeated emphasis, seeps the brand wish transmission the information.
* treads Chief Brand Officer Xu Yang peacefully
May profit from the Pyramid pattern
The Pyramid pattern is refers to the enterprise through to support the Olympic Games, the Asian Games, the large-scale league tournament, various teams, the specialized athlete and so on, the mold brand's specialized image, are more by this influence specialized and the extra-curricular athlete, through satisfies this level the consumer demand then to affect the popular consumption group. Take the basketball resources as the example, the Pyramid most crown has the NBA star to enhance the brand image; Second has the CBA league tournament to increase the sensitometry; Third has CUBA to contact with the consumer, now almost every year national more than 7000 university's basketball teams, over ten thousand athletes,first baby doll, participation competitions and so on trainer and referee; Fourth is similar CCTV "Basketball Park", can dissemination way which interacts closely with the consumer. An Ta signs a treaty before this COC, will have included 2012 London Olympic Games, the Winter Olympic Games, Guangzhou Asian Games, but also has Asia's indoor meet, resources and so on sand beach games pack completely, is one kind of Pyramid pattern.
No comments:
Post a Comment